Industry Watch

Korean Beauty Trends Continue to Capture Consumers in APAC

MintelJanuary 5, 2026

Mintel's January 5, 2026 analysis frames K-beauty as a durable APAC growth story, shaped by affordability, fast-moving innovation, and the cultural pull of Korean entertainment and lifestyle trends.

Original Source

Industry Watch

Read Type

Industry Watch

Key Signal

Mintel highlights affordability, convenience, and K-culture influence as continuing drivers of K-beauty demand across APAC.

Demand Drivers

The report points to value-for-money positioning, product convenience, and ongoing K-culture influence as the main reasons K-beauty continues to resonate with consumers across APAC markets.

Category Implications

Mintel emphasizes that convenience claims, healthy skin-ageing narratives, and ingredient-led communication are becoming more important in skincare and adjacent beauty categories.

Why It Matters

For QIANDU, the read reinforces a practical operating view: global partners are not only buying Korean beauty products, they are buying into a complete mix of value, cultural relevance, and innovation velocity.

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Public-source summary: From discounts to pharmacies, K-beauty retail in South Korea is changing fast The Star

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August 12, 2026

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Public-source summary: 12 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike Yahoo