QIANDU confirmed a new promotional partnership connecting Vietnamese entertainer Huong Giang with the Korean MELOMELI cleansing water campaign. The collaboration is intended to strengthen localized market communication and broaden brand recognition in Vietnam.
The collaboration expands MELOMELI brand visibility in Vietnam through a localized celebrity-led communication campaign.
The cooperation centers on campaign exposure, product communication, and consumer-facing brand storytelling for the MELOMELI cleansing water line. Huong Giang's profile supports a clearer and more localized route to audience engagement.
MELOMELI is being positioned through a cleaner and more focused skincare narrative, with cleansing water as a lead product in the communication strategy. This partnership helps translate that positioning into local media and social visibility.
For QIANDU, the program reflects a broader operating model that links Korean beauty brands with localized partner execution, influencer-facing communication, and market-specific rollout support across Southeast Asia.
The collaboration, revealed at the Tops LOOKS event at Central Westgate in Bangkok, marks a new phase in QIANDU's Thailand offline channel expansion for JMsolution.
Official NIE files confirm MELOMELI Cleansing Water and Ampoule registrations, reinforcing QIANDU's compliant market entry foundation in Indonesia.
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