On May 30, 2026, QIANDU GROUP joined Wishco and Thai celebrity PEAK in Bangkok for an offline retail activation centered on JMsolution. The event was designed to strengthen in-store visibility, improve local consumer awareness, and support channel-facing promotion for the brand.
The activation supported local retail visibility and channel entry for JMsolution in the Bangkok beauty market.
The activation brought together brand presentation, celebrity participation, and offline retail exposure in a single market-facing event. JMsolution product visuals, campaign materials, and on-site engagement were structured to create a clearer local retail impression.
For QIANDU, the Bangkok activation represented a practical step in supporting Korean beauty brand entry into local beauty chains. The program reinforced brand credibility in-market while giving channel partners a more visible consumer-facing moment.
The campaign demonstrated QIANDU's ability to combine brand partnership, regional execution, and offline promotion into a more structured market-entry format for Korean beauty brands across Southeast Asia.
The update confirms QIANDU's regulatory progress in Indonesia and marks MELOMELI's successful BPOM filing and product compliance entry.
The collaboration expands MELOMELI brand visibility in Vietnam through a localized celebrity-led communication campaign.
Mintel highlights affordability, convenience, and K-culture influence as continuing drivers of K-beauty demand across APAC.
Korea JoongAng Daily reports that K-beauty brands are leaning into character collaborations and social-media-first packaging to capture younger consumers.
Amorepacific presented AI skin analysis, personalized care technology, and beauty-tech devices at CES 2026, signaling continued convergence of beauty and AI.
