The BPOM qualification milestone strengthens QIANDU's operational readiness in Indonesia and provides a clearer compliance foundation for localized beauty brand development in the market.
QIANDU Indonesia obtained BPOM qualification, and MELOMELI completed BPOM registration in Indonesia.
QIANDU Indonesia has completed BPOM-related qualification progress, and MELOMELI has now successfully passed BPOM registration and filing procedures for Indonesia. This marks a concrete regulatory milestone for localized market entry and compliant channel expansion.

The update confirms QIANDU's regulatory progress in Indonesia and marks MELOMELI's successful BPOM filing and product compliance entry.
MELOMELI's successful BPOM registration confirms that the brand has completed product filing and certification procedures required for compliant entry into the Indonesian market.
For QIANDU, this is not only a regulatory milestone but also a practical commercial step that supports local distribution, retail expansion, and brand-building activity in Indonesia.

QIANDU GROUP, Wishco, and Thai celebrity PEAK completed a JMsolution offline retail activation in Bangkok.
The activation supported local retail visibility and channel entry for JMsolution in the Bangkok beauty market.

Vietnamese entertainer Huong Giang was appointed promotional partner for the Korean MELOMELI cleansing water campaign.
The collaboration expands MELOMELI brand visibility in Vietnam through a localized celebrity-led communication campaign.
Korean Beauty Trends Continue to Capture Consumers in APAC
Mintel highlights affordability, convenience, and K-culture influence as continuing drivers of K-beauty demand across APAC.
From minimal to magical: Playful designs, cute collaborations reshape K-beauty marketing
Korea JoongAng Daily reports that K-beauty brands are leaning into character collaborations and social-media-first packaging to capture younger consumers.
Amorepacific Showcases Innovative Technologies at CES 2026
Amorepacific presented AI skin analysis, personalized care technology, and beauty-tech devices at CES 2026, signaling continued convergence of beauty and AI.
